EAT, the Google Special Sauce
In case you missed it, a leaked internal document from Google has provided some extremely valuable information related to what their Quality Rating Program looks for when determining how close it will place your website to number one in a search related to you.
'E-A-T' as it's abbreviated, is a major part of Google's Quality Page Ranking Guidelines. It illustrates the study of topic-relevant expertise to evaluate the authority and trustworthiness of a given website, and ranks them according to these metrics. Think of the E-A-T guidelines as an officially documented breakdown of information that has already been widely acknowledged by web developers and ranking specialists. None the less, a specific map of Google's ranking methodology, direct from the source, should not be overlooked!
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