The origin of your users is a telling metric, and is information that has value at every end of the web marketing spectrum.

Google Analytics is a rabbit hole of useful information. The trick, is knowing where to look.

​When I first started writing I didn’t think twice about what software I was using. I had long been involved in the Microsoft way of thinking - from Excel to Powerpoint and Word, I was a loyal Bill Gates customer, so to speak.​ Then I discovered Ulysses.