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There was once a science to scattering key terms across your headers and through the hidden pipework of your site. Like clockwork you could update these bits quarterly, or monthly, and await your just reward. No longer.
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You’ve read about it a dozen times by now. On April 21st Google is implementing a change to its SEO algorithm that rewards mobile friendly sites and scoffs at those that aren’t. It’s an announcement that was transformed into a fear factor almost as quickly as it landed, and navigating the changes calmly is almost as important as absorbing all of the information that’s out on the web right now.
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Want to show up in Google searches? Optimize your site for mobile.
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In July we launched the Takeaways section of our website, sharing thoughts and comments gleaned from conversations in the Headspace office. With such a wealth of information, we couldn't help but pull from our most popular Takeaways and organize that content into a downloadable PDF for your holiday viewing pleasure.
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As your knowledge of SEO expands, you're going to begin to encounter terms like Hummingbird, Panda, and Penguin - Google's zoo (sorry) of algorithms that are all working to establish your SEO ranking.
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