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Google Analytics is notorious for being a rabbit hole of information. It’s a fantastic way to discover what’s working on your website, what isn’t and what you can improve. The trick, is knowing where to look.
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You’ve read about it a dozen times by now. On April 21st Google is implementing a change to its SEO algorithm that rewards mobile friendly sites and scoffs at those that aren’t. It’s an announcement that was transformed into a fear factor almost as quickly as it landed, and navigating the changes calmly is almost as important as absorbing all of the information that’s out on the web right now.
Read More >>The everyday blogger typically finds their images in one of two ways: they search for the appropriate image through a search engine, or they snap a photo themselves. The latter of the two is right on the money, but the former requires some additional attention
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As your knowledge of SEO expands, you're going to begin to encounter terms like Hummingbird, Panda, and Penguin - Google's zoo (sorry) of algorithms that are all working to establish your SEO ranking.
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SEO, or Search Engine Optimization - it’s one of those arcane terms that you know you need, but aren’t exactly sure what it means. If you do know what it means, then you know that it’s not as simple as looking good in the eyes of Google. It means a lot of specific keyword usage and even more research.
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