Takeaways Overheard at the Headspace office

If your subject line can intrigue, can give the reader delight or target their pain, then you'll establish a point that they're sure to understand. As a result, you'll intrigue your audience. Anything less than that, and your email, newsletter, promotion - whatever you're sending to your market will fail.

Source: Joanna Weibe

Maybe you were aware of how many people were browsing the web from their smartphones and tablets, or maybe you weren't. Either way, mobile has been around for a while and Google is really only planting its flag in the ground now, so wondering why mobile is a priority all of a sudden isn't a bad question to be asking. At least for their own search product, Google is openly answering that question.

There are so many useful tests for your website online that you could spend the better part of a day dropping your URL into test fields and flexing your digital muscle (or not). I use a few of them in my daily workflow, and as of April 21st 2015, which some refer to as 'mobilegeddon', Google's mobile-friendly test seems to be invaluable. Check it out, here. Good luck!

You've had a little over a week to assess the damages of Google's April 21st 'Mobilegeddon' and determine whether a mobile-friendly website is something you should invest in (it is). If you've reached the inevitable conclusion that mobile is the future and your SEO depends on your flexibility, then you're in luck! Google has published an informative step-by-step page on how to get on board with mobile.

All hail feedthebot.com for providing a tool that indexes your mobile SEO issues for you. Take the guesswork out of being mobile-friendly!

There's no more denying mobile - you can't hide from it. Regardless of your industry, mobile now accounts for 30% of your online traffic. The days of 'my market isn't on mobile devices, anyways' are over, and Google's SEO changes tomorrow will reflect that. Time to get on board! Don't believe me? Check out this slide by Mitul Gandhi.

Check out our blog on mobile SEO changes!

OK, so Google's mobile SEO changes are here and everybody is waiting with baited breath to see what tolls will be reaped from those who aren't mobile-friendly. Luckily, Google has published on thorough guide that includes a page on where to go from here. Check it out, and remember to ask for a responsive design if mobile is on your radar.

Here's out blog on mobile SEO changes!

Well, today's the day! All of the hype has been leading to this, and now Google's SEO algorithm changes are live. If your website is mobile-friendly, you'll see the benefits. If it's not, take some time to consult with your web partner about how you can recover. Now's the time to act, if you haven't already.

Check out our blog on mobile SEO changes!