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There are a lot of different ways for a user to reach (or not reach) your website. Part of your job is to determine what you want users to be doing when they get to you, but a big piece of that pie should be figuring out what users are doing before they get to you.
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So! You have a website, which means people can find you, your content, and your products online. This is great, but do you know how they’re finding you? Knowing exactly how your traffic is reaching your website is equally as important as what they’re doing when they get there.
Google Analytics is a free tool offered by tech giant Google. It’s a diverse and powerful utility that will help you to increase the effectiveness of your online presence as soon as you adopt it. No joke - this is a big one.
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