What does your brand really say?
Kickoff meetings with our clients are crucial for helping us get to know each other. They get to meet the team that will be working on their new website, app, or strategy. We get an in-depth view of their business, their website objectives, and perhaps most importantly, how they want their brand to be portrayed. We always like to ask clients to put a face on their brand, a personality. Putting a face on your brand - not your customers or your target market, but your actual brand - is an interesting exercise. So often, clients will say that their brand is cool, casual, friendly, and approachable.
Read More >>