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Archive - 12, 2010

The importance of timelines

The importance of timelines

One of the biggest problems that can arise working on any creative project, online or otherwise, is when people don’t recognize of the value of time. The end deadline is looming – website launch, campaign in market, or gala event scheduled - yet milestones are missed. Everybody starts getting anxious. In the case of an online project, the developer can’t start working on the website back end because the design isn’t approved. Everybody’s work is delayed. Before you know it the project is off the rails, team members are on edge, and the site launches late. The project wraps up, and everyone’s left with a bitter taste in their mouth.

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