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CloseThis week’s highlight comes in the form of a portfolio website for mobile app development firm Ramotion, this company of 25 develops user-targeted apps for startups and businesses, and takes no issue with showing off their incredible results on an equally well designed website.
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So! You have a website, which means people can find you, your content, and your products online. This is great, but do you know how they’re finding you? Knowing exactly how your traffic is reaching your website is equally as important as what they’re doing when they get there.
Google Analytics is a free tool offered by tech giant Google. It’s a diverse and powerful utility that will help you to increase the effectiveness of your online presence as soon as you adopt it. No joke - this is a big one.
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As the internet continues to grow and change at a rapid pace, one facet of the web continues to stand the test of time as the most important rule: Content is king. While your website’s aesthetics and usability will always be important, they alone will not draw in an audience. Written, visual, or product content - the key aspect of your website is what it offers people. Creating this content is paramount to a website’s success, and having a quality CMS as the foundation of your site is what makes this content creation faster, easier, and cheaper.
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Web developments are always on the move: new technologies, design styles, and methods for presenting and delivering content to your market. As the web changes, there is a attractive tendency to jump ship to every new ‘innovation’ in an effort stay current. Should we all follow trending new practices and ideas, and what are the effects that this mindset has on a brand as it adapts to capitalize on an ever-evolving digital landscape?
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In case you missed it, a leaked internal document from Google has provided some extremely valuable information related to what their Quality Rating Program looks for when determining how close it will place your website to number one in a search related to you.
'E-A-T' as it's abbreviated, is a major part of Google's Quality Page Ranking Guidelines. It illustrates the study of topic-relevant expertise to evaluate the authority and trustworthiness of a given website, and ranks them according to these metrics. Think of the E-A-T guidelines as an officially documented breakdown of information that has already been widely acknowledged by web developers and ranking specialists. None the less, a specific map of Google's ranking methodology, direct from the source, should not be overlooked!
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