What is inbound marketing anyway?
The best way to describe it is to say what it isn’t. Think about it, when you get interrupted with ads while surfing the internet, or when sales people call you out of the blue, it really doesn't make you want to buy from them. So why would advertising or cold-calling be your primary method of marketing your company?
At Headspace, we believe that the best way to drive your long term business growth is through inbound marketing, which encompasses a wide range of tactics, including content, search engine optimization, social media, email and a whole lot more. The people coming to you want to buy what you're selling because they already trust your brand instead of you shotgunning out to the world.
We work with our clients to create a solid inbound strategy, set up the tools needed to succeed, execute like crazy and measure the results so you can see exactly what’s working and where your new leads are coming from. Here are more specific tactics we use and how they fit into the overall inbound methodology:
Sending Visitors
Of course everyone wants visitors to their website. But how do you get them? And more importantly, how do you get the right visitors that actually want to buy from you? The key is to tap into your target audience and figure out what content they truly want to take in. We start by formulating a solid content marketing strategy, which includes the following components:
BLOGGING
Blogging lies at the heart of your inbound strategy. Your blog should become an overpowering voice in your industry where your ideal customers turn to for advice. Whether it’s written articles, e-books, infographics or videos, we work with your subject matter experts to produce engaging content that gets found on search engines, read, downloaded and shared.
LINK BUILDING
All of your content marketing efforts are wasted if no one is reading it, which is why content promotion is so key. Link building is all about building relationships with influencers so you can gain valuable inbound links and thus tap into massive audiences. We’ll show you how to do this and help you promote your content on a regular basis.
SOCIAL MEDIA
We all know social media is not going away, but the question businesses have been asking for years is “How do I use it effectively?” The only way is to be authentic and truly use it as a way to get more personal with your audience. We’ll show you the most effective social channels for your business, and weave social into your overall inbound strategy.
Converting Leads
Driving organic traffic to your website is one thing, but how do you turn those visitors into leads and keep them from bouncing off the first page they see? That is where conversion optimization comes into play, and we are the experts at this. We include optimization in your inbound strategy and have a proven method of continually getting better performance from your landing pages.
SEARCH ENGINE OPTIMIZATION
It’s vital that your website is structured properly so it can be found high up in search rankings for targeted keywords. This keyword planning is part of your inbound strategy and leads the rest of the content on your blog and landing pages. By creating targeted landing pages that rank well for the right keywords for your business, you’ll see a higher rate of conversion.
CONVERSION OPTIMIZATION
Landing pages are the key areas on your site where a user will either perform the action you want them to take (buy or sign up) or leave and go somewhere else. This is why it’s so important that your landing pages are written and designed with best practices, and then constantly tweaked for performance using AB testing so you’ll see your rate of conversion steadily increase month after month.
LEAD NURTURING
Your blog should be a massive lead generator for your business. This is where creating appropriate calls to action comes into play, so you can gather peoples names and email addresses, and reach out to them with appropriate offers. As part of your inbound strategy, we’ll create compelling calls to action, and write drip campaigns so that your email list becomes your most valuable marketing asset.
With Headspace as your digital marketing partner, you’ll be armed with a seasoned team of experts only a phone call away who are obsessed with driving new customers to your door every month.