10 ways to bake UX into your company culture
With all the talk about UX these days, it's sometimes easy to get it confused with user-interface (UI) design. For example, someone might say, "Hey, I like X's website better than Y's because it has a better UX". Translation: 'X's website is more visually attractive'.
But here's an important point to consider: User-Experience is everything about your product/brand that a user experiences.
That might seem really obvious and not-too-insightful. Here's what I really mean by it; Your Chief Financial Officer doesn't impact UX whatsoever because customers generally has no idea what the financial status of a company is (excluding publicly traded companies, of course) and even if they do it has to be very poor for it to affect their choice to use your product.
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