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Showing entries tagged with “Branding & Web Design”:

Web Highlights: The Open Standard

Web Highlights: The Open Standard

The benefits of having an established brand direction or company mantra is that you can call on those familiarities when you’re developing digital products. It’s those familiarities that make you attractive to your market, and though your mantra may be present in every product you develop or platform you’re present on, calling on those pieces of your company culture, visually, can make for quite the experience.

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Web Highlights: Cirque du Soleil

Web Highlights is an ongoing series showcasing some of the brightest and most useful destinations online, celebrating the imaginative minds that come together in Web Development to make the internet a more interesting place.

This week’s highlight may just be the most recognizable talent show on Earth. They’re mystifying, they’re exuberant, they’re renowned for their unrivaled skill and presence at the top of the live entertainment industry. I am of course referring to Cirque du Soleil.

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Images and the Web

Images and the Web

Websites that use imagery well can market and sell any broad range of products or ideas. Lifestyles, ideals, industry pain points, images can illustrate the tone, and features of a product in a fraction of the time that it would take well written copy. A clear, well shot image is the single best way of ‘selling from a distance’.

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