Shining Waters Marina
Situation
Shining Waters is a full-service marina, event facility, restaurant and boating store. They needed a great new website to clearly communicate their offerings, and to remain consistent with their marketing strategy.
Strategy/Solution
Leading the project was Christina Carew of Urbane Marketing, who manages Shining Waters entire marketing plan. We started by creating a Photoshop illustration of the marina to emphasize it’s stunning, panoramic backdrop, and we re-designed the new Shining Waters workmark. Built in ExpressionEngine, the website allows Shining Waters to manage their site content, including it’s event calendar, and generate leads for boat maintenance, products and event bookings.
Results
The website is getting steady traffic and bookings through the contact form and currently has a low average bounce rate of under 27%.
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