Mucci Pucci Gourmet Dog Treats
Situation
Saskatchewan-based company, Mucci Pucci makes high quality, organic, dog treats that actually taste great to dogs… which is more than some of their competitors can say. Being a small company in a competitive market, they needed to stand out, and to be able to sell their products by a variety of means, in a cost-effective manner.
Strategy
We developed a brand strategy based around the idea that Mucci Pucci is for a higher class of dogs, pooches who valued human-grade ingredients that are healthy as well as delicious. The tagline, “For dogs with taste” positions Mucci Pucci in just that way, and the design program contribute to a high-end boutique feel, that also doesn’t take itself too seriously.
Solution
We developed the complete design program, including logo, packaging, t-shirts, stationery, posters and sales booth. We also developed a website that allows them to manage their online inventory, and sell products via Paypal—all through an easy-to-use content management system. Mucci Pucci has reported that they are selling out every week, and are inundated with orders, thanks in part to their packaging and professional marketing materials.
The packaging won a merit award at the 2008 Ice Awards, which honours design and advertising in Atlantic Canada.
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"Starting a new business can be a daunting task. Working with Kyle made the whole project much easier. Kyle is very attentive to detail and a great listener. He did an outstanding job in identifying what I was looking for and brought it to life, responding to all of my questions and comments in a timely manner. I am very happy with the finished product, and will definitely be working with Kyle again on our future endeavors."