Welcome to part two of a series we're calling The Headspace Process, a collection of blog posts crafted to shed just enough insight into our stages of development to whet your appetite, without sharing any spoilers or giving away too much of the magic.
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Does your product belong in an app? Maybe it does. Just remember that technology is taking significant strides towards a unified web experience that eclipses the need for platform specific apps.
A network of events happening all at once, globally, is the pulse of campaigns like the ALS Ice Bucket Challenge. They're powered by users who are connecting on so many digital platforms that, the reality is, your website is best left operating in a support role rather than hosting.