Google is gradually inching closer to revising their rankings to accommodate HTTPS, calling for ‘HTTPS everywhere on the web’ but giving those pages a pretty measly score until they can run additional tests on their algorithms.
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SEO, or Search Engine Optimization - it’s one of those arcane terms that you know you need, but aren’t exactly sure what it means. If you do know what it means, then you know that it’s not as simple as looking good in the eyes of Google. It means a lot of specific keyword usage and even more research.
In our growing mastery of expedient acquisition and ownership, we've set aside the need for assistance from sales specialists and business owners - but is that a good thing?