A network of events happening all at once, globally, is the pulse of campaigns like the ALS Ice Bucket Challenge. They're powered by users who are connecting on so many digital platforms that, the reality is, your website is best left operating in a support role rather than hosting.
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Flash and Java have shared a tent in the same camp for nearly a decade - items that you need to install, but don't want to.
With the SaaS delivery model, users essentially rent software online instead of purchasing an ownership key to be used over the course of a lifetime. Believe it or not, this was the spark that would give rise to Cloud Computing!