Headspace Design

Let's talk soon.

Our products

Tools of our trade.

Get the word out.

Not just lipstick on a pig.

You dream it, we build it

Plan for success

This is what we do

Small but mighty.

We'd love to get together in person, or just chat on the phone to see if we'll be a good fit. From that conversation we can get started on a proposal and hopefully be working on your next project!

We love to build products for the web. And when we get a spare minute in between producing for our clients, we love building our products that we can offer to others. It might be as small as a JQuery plugin or ExpressionEngine add-on. Below are  commercial products we own, distribute and support.

PitchPerfect is proposal software for creative companies.

It allows agencies and freelancers to create, collaborate, design, track and measure the performance of proposals.

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Get the latest dirt with Social Gopher

Social Gopher helps individuals and businesses to crawl the social web uncovering valuable and easy-to-understand data. No confusing graphs and numbers, just simple, powerful reporting.

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Building a website or a strategy is like making a meal. Sure, there’s a basic recipe, but the quality of the ingredients you use is going to impact the final dish. Here are some of our favourite ingredients:

ExpressionEngine

ExpressionEngine is a flexible, feature-rich content management system built on open-source technology. We use a heavily customized version of EE that allows our client to easily manage their own websites, and allows for future expandability.

CodeIgniter

CodeIgniter is a powerful PHP framework with a very small footprint, built for PHP coders who need a simple and elegant toolkit to create full-featured web applications. As a LAMP shop (Linux, Apache, PHP and MySQL), we use Codeigniter as our in-house toolkit for custom web applications.

Basecamp

Trusted by millions, Basecamp is the leading web-based project collaboration tool. Sharing files, meeting deadlines, assigning tasks, centralizing feedback; we use Basecamp to keep all of our projects on track and on budget.

Mediasphere 360

Using our proprietary mediasphere360 monitoring software we can dig deep into all forms of online media. From social media to news services, if it’s online and it relates to your company, government department or non-profit, we’ll find it. You’ll know who’s talking about, what’s being said and where.

Campaign Monitor

Campaign Monitor is a sleek, powerful and elegant way to manage your email campaigns. Easily add subscribers, edit rich email templates, and view easy-to-understand reports that let you measure the effectiveness of every campaign you send. We create a CM account for every new client, free of charge. Use it once, and we’re confident you’ll be hooked. No more email blasts from Outlook, no more Constant Contact.

Media Temple

Media Temple is a world-class hosting provider that is known for consistent up-time, powerful tools, and great customer service. With our own Virtual Dedicated Server account, we host our clients websites allowing them to log in to Plesk for administration. Using a secure, scalable and rock-solid platform (and avoiding an in-house server) helps all of us sleep better at night.

JQuery/JQuery Mobile

We love JQuery. With it, we can write powerful Javascript functionality quickly, efficiently and cross-browser compatible. JQuery enables us to animate the web page while also keeping it within web standards and avoiding Flash. With JQuery Mobile, we can write powerful mobile apps optimized for touch-screen devices that mimick the feel of iPhone and iPad apps.

Google Analytics

Google Analytics is a fantastic, free tool that enables site administrators to measure all traffic arriving at their site – where it’s coming from, when it’s arriving, how long visitors are staying, and what content they’re seeking out. We install it free of charge on each site we build and can help orient you to the reports.

Social Media

We work with our clients to develop complete social media strategies using our proprietary monitoring tool, but we don’t hand it over and wipe our hands clean. We can help you navigate the tricky waters of social media. From how to set up and manage a blog, to how to tweet, to running a social media contest and everything in between, you won’t be left in the dark. Your strategy may be based around a Facebook application, a YouTube channel, a Flickr feed or maybe something you’ve never heard of before, but rest assured it will be the solution best tailored to your needs.

Search Engines

SEO is one of those acronyms that everybody likes to throw around and a lot of people don’t truly understand. Luckily we DO understand SEO – we live it! Search engine optimization should be a part of every web strategy. After all, what good is a great website if no one can find it? Our SEO services range from keyword research, page mapping, link building, and more. Don’t believe us? Google “Web Design Halifax.” That’s SEO at work!

Advertising

It’s not quite Mad Men over here but we do produce some great ad work. We can work with you to determine what media you should be focusing on, whether digital or traditional, and we will create compelling, eye-catching and results-oriented materials to ensure your ads capture the attention of your desired audience. We’ll help you monitor your campaign’s success and can provide insights and recommendations for how to achieve peak performance with every banner ad or radio spot.

Email Marketing

Email marketing is often overlooked but it’s one of the best ways to reach out to customers, promote awareness, and drive sales. We kick it up a notch by enabling our clients to manage subscribers, test and deliver campaigns, and view easy-to-read reports showing every last detail of how your campaign is performing, right down to how many times John Doe opened the e-newsletter you sent out. Measuring effectiveness is simple and it’s also a breeze to tailor specific messaging to different components of your target audience.

User Experience Design

We love gorgeous design as much as the next people, but if it’s not working hard, it’s just a picture in a frame. Whether it’s creating a beautiful user interface for that prompts people to click through or take action, a visual identity that connects with your audience on a personal level, or website copy that ranks you highly in search results, we make sure our designs are not just pretty, but effective. We build sites using responsive design, enabling them to adapt to mobile phones, tablets – whatever medium visitors are using, your message will be delivered the way you’ve intended.

Copywriting

Writing for the web is completely different than writing for any other medium. A common mistake a lot of clients make is jumping to write their own copy for a site…which, while it would probably be an excellent read in a report or a magazine article, may not compel an online user to stick around. Our trained copywriters have experience writing specifically for the web and can craft compelling messages tailored just for the online experience.

Usability Testing

The best way to make sure your site is performing the way you want it is to have it tested by real people – not us, not you, and not experts, but your typical web user. We have real users go through websites to make sure they’re easy to navigate, and use the results to suggest improvements to these sites. Usability testing can be performed on new websites or existing sites that may need a boost. PS - This is the best way to figure out what’s not quite working on a current site before a major overhaul.

Web and Mobile Applications

Do you provide services that require an online booking engine? Are you in the retail business with a need for e-commerce functionality? Want to create an intranet to keep your staff members up-to-date on company news? Do you rent trained monkeys out to help with odd jobs? It doesn’t matter what the challenge – throw it at us and we’ll figure it out. Our process and framework enables us to efficiently build cross-platform software that’s thoroughly tested prior to launch.

iPhone App Development

The interactive development world is changing every day. Five years ago, no one knew what a mobile app was. Today there are 2.4 million people playing Angry Birds on their iPhones. We pride ourselves on keeping up. In addition to content management system development, we’re able to help you brainstorm, design, and develop slick and successful iPhone applications.

Content management

So, you have this slick, shiny new website, but now you’re going to have to come back to us every time you need to make a change. And it’s going to take weeks. And it’s going to cost you thousands of dollars. Right? Wrong. Our content management system of choice, ExpressionEngine, makes maintaining your site’s content a breeze. If you can edit a Word document, you can manage your content. (If you can’t edit a Word document we can show you how…and we won’t tell anybody). We train each and every client in content management to ensure they’re comfortable before taking the reins to their new website.

Online Strategy

Strategy is inevitably that piece of the puzzle that everyone wants to skip over, then comes back to when things don’t go right. “Why isn’t this working?” everyone wants to know. Well, nine times out of 10 it’s because there was no strategy behind it. We kick off each web project with a discovery session to learn about your brand, goals, objectives, and desired point of conversion. As we lay out your project we keep coming back to the plan to make sure we’re meeting your objectives.

Branding

We liken our branding process to a “sausage machine”. A whole mash of weird-looking stuff goes in, and what comes out? A beautiful, plump and juicy sausage. AKA your brand essence. It’s not as gross as it sounds, we promise. Most of our clients find the “sausage factory” to be one of the most enjoyable and enlightening parts of working with us. Branding can be as simple as designing a new visual identity or may include a complete communications plan with media recommendations.

Social Media Analysis and Monitoring

Ever wish you knew exactly what people were saying about you? Guess what? We can find out! Using our proprietary monitoring software we’re able to see what people are saying about your company, industry, and competition locally and around the globe, which is always helpful to know as you build your strategy. From there we will work with you to build your online reputation – and manage it going forward. This may include blog copywriting, social media seeding, ongoing monitoring, and more.

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That's how we like to describe ourselves. With five full time staff plus a slew of contractors we regularly call on for specific needs, our team is highly skilled and specialized in all facets of design and development, marketing and communications. If web design and internet marketing were middle earth, we would be the elf-lords. And if you understand that reference, we're going to get along just fine.

Our Team

  • Kyle Racki
  • Kevin Springer
  • Amy Wheaton
  • Ricky Ferris
  • Nick Ross
  • Greg Cairns
  • Adrienne Wylder

Strategic Partners

  • Laura Cosham
  • Christina Carew, ABC
  • Jennifer Faulkner