NewPace
Situation
NewPace is a young, energetic and growing company based in the Halifax area that services clients the world over, particularly in the world of telecommunications software. NewPace prides itself on a highly educated (all staffers have degrees), close-knit team with decades of experience working with each other. Clients reap the benefits of this synergy by getting top-notch development and support services from an ace team. NewPace came to Headspace when their client-facing image needed to match the level of quality they are known for.
Strategy and Solution
We began with an in-depth branding session, uncovering what makes NewPace unique. With this solid understanding of their brand personality and marketing goals, we delivered a detailed brand document with key messages, developed a sharp, compelling visual identity, and designed a fun, but professional user-interface along with sleek print material. The website was developed by Andrew Milne, of Harmonic Internet, in the Drupal Content Management System.
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