ARDA
- Antigonish Regional Development Authority
- Branding, Website Design, Development
- Regional Development
Situation
The Antigonish Regional Development Authority is one of 13 regional development authorities in the province of Nova Scotia. Everything they do is about empowering the town and county of Antigonish to be a thriving place to do business, a great place to live and a community of growth. However, ARDA often helps out behind the scenes, and it was important for them to be seen and recognized as an established facilitator of growth in the area.
Strategy
Through in-depth brand discovery sessions, we uncovered the essence of ARDA, that of empowerment. Everything ARDA does is about empowerment. In the context of the overall objective of building community capacity within the Antigonish region, ARDA does just that – it’s work empowers the community to be a better place to do business and a better place to live.
Solution
Through the concept of a root, we developed the tagline, “Where ideas take root”, and visually communicated this with a new identity. The website ties into the same concept, showing that ARDA is underneath the surface, empowering businesses, organizations and individuals to build a better Antigonish.
The website is powered by the ExpressionEngine content management system, and features modern website features, such as search, RSS, photo gallery, not to mention an expansive business directory.
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