Client: Ingenioustries
Project: Identity design
Problem
Joel Kelly is a man of many words. His blog, exploring web media, marketing, and copywriting, has a dedicated following. So he needed an identity that represented the wit of his writing, and with a name like Ingenioustries, that wasn’t hard. Solution
Since his product is sheer genius (his words), it made sense that the mark would cleverly play off the name. Sometimes, it’s the most simple, obvious design solutions that work the best.
Results
The Ingenioustries logo was listed on Fuel Your Creativity's, 50 Kick-ass logos for inspiration post.
- Creative Direction
- Illustration
View Website
