Google I/O 2014 and Deploying a Unified Design
During it’s 2014 I/O conference, Google announced the future of their unified design efforts: Material Design. A flat, colourful visual theory that’s built on ideas of tactile reality and inspired by paper and ink. The end goal is an immediately familiar functionality that’s meaningful and consistent across devices, which “reflect a different view of the same underlying system”.
But why does any of this matter? Why is Google, or anyone for that matter, pouring time and creative energy into a theme is stylistically consistent across not only hardware, but software as well?
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