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Showing entries tagged with “Branding & Web Design”:

10 ways to bake UX into your company culture

10 ways to bake UX into your company culture

With all the talk about UX these days, it's sometimes easy to get it confused with user-interface (UI) design. For example, someone might say, "Hey, I like X's website better than Y's because it has a better UX". Translation: 'X's website is more visually attractive'.

But here's an important point to consider: User-Experience is everything about your product/brand that a user experiences.

That might seem really obvious and not-too-insightful. Here's what I really mean by it; Your Chief Financial Officer doesn't impact UX whatsoever because customers generally has no idea what the financial status of a company is (excluding publicly traded companies, of course) and even if they do it has to be very poor for it to affect their choice to use your product.

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Google I/O 2014 and Deploying a Unified Design

Google I/O 2014 and Deploying a Unified Design

During it’s 2014 I/O conference, Google announced the future of their unified design efforts: Material Design. A flat, colourful visual theory that’s built on ideas of tactile reality and inspired by paper and ink. The end goal is an immediately familiar functionality that’s meaningful and consistent across devices, which “reflect a different view of the same underlying system”.

But why does any of this matter? Why is Google, or anyone for that matter, pouring time and creative energy into a theme is stylistically consistent across not only hardware, but software as well?

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The New and Improved Headspace

The New and Improved Headspace

At Headspace, we’re invested in the informative and interactive facets of the web. With that said, our approach to producing engaging content for our readers is expanding! Now, you can expect interesting opinions, news articles, and a rejuvenated social media presence to keep you in the loop on all things digital.

The first step was a complete visual overhaul. We’re inspired by clean, meaningful design, and you’ll see that same inspiration shine through in our new look.

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