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There are a lot of different ways for a user to reach (or not reach) your website. Part of your job is to determine what you want users to be doing when they get to you, but a big piece of that pie should be figuring out what users are doing before they get to you.
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Google Analytics is notorious for being a rabbit hole of information. It’s a fantastic way to discover what’s working on your website, what isn’t and what you can improve. The trick, is knowing where to look.
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There was once a science to scattering key terms across your headers and through the hidden pipework of your site. Like clockwork you could update these bits quarterly, or monthly, and await your just reward. No longer.
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As your knowledge of SEO expands, you're going to begin to encounter terms like Hummingbird, Panda, and Penguin - Google's zoo (sorry) of algorithms that are all working to establish your SEO ranking.
Read More >>Sharing knowledge and ideas has long been one of the web’s best (and sometimes worst) functions. Global conversations have opened a floodgate of debates, leaks, protests, news, and conversations of almost every kind. Some of these conversations might be trivial, but the web houses some of the most interesting, categorically varied knowledge around. This basic premise has created a global stage for the sales, marketing, and entrepreneurial professionals who understand that knowledge and ideas are more lucrative now, on the web, than they've ever been. The only thing that’s changed is the way we get the word out.
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