Headspace Halifax Website Design

From Cabot Trail Hospitality to Federal Glitz - Tour d’ Tourism!

Within one week, I attended two tourism events, which were extremely informative, inspiring and exceeded my expectations.

Last week, I traveled to the pristine Inverary Resort in beautiful Beddeck (October 28th and 29th) to attended the 5th Annual Tourism Solutions for the Cabot Trail Conference. This terrific event was hosted by Kim Lemky (our client lead in the Cabot Trail Interpretive Panels project), the Cabot Trail Tourism Coordinator.

The first night Kim hosted a Wine and Food Pairing Education Seminar with Taste of Nova Scotia Sommelier, Sean Buckland. By far the best wine pairing I have attended in years as Sean created an interactive environment, was entertaining and had the ability to engage 40+ people for well over an hour, adding witty humour to his unprecedented knowledge of wines and the industry.

The next day the actual Tourism Solutions for the Cabot Trail Conference took place with very informative guest speakers, discussion groups and great food.  Topics ranged from effective signage to the unveiling an extremely successful façade/beautification program in the Cape Breton Regional Municipality, presented by Eileen Lannon Olford, CEO of CBCEDA

One of the highlights for me personally was having the opportunity to have a chat and spend time with Cape Breton resort’s GM and owner Scott MacAulay, a true visionary.

Earlier this week I hit the road again as Headspace Design had a booth at the Canada’s Tourism Leadership Summit held November 2-4 in Saint John, New Brunswick at the Saint John Trade and Convention Centre. This is an annual event produced by the Tourism Industry Association of Canada and speakers ranged from Don Bell, founder of Westjet to Ray LeBlond, on the 2010 Olympics Marketing Committee.

Many of these marketing gurus validated the approaches and methodologies we engage in with our own clients, talking about the importance of a measurable internet marketing strategy and well-designed user-experience, telling the audiences about the importance of ‘open source’ content and leveraging social media.

The trade-show component of the event was a success for our company and we are already seeing some business developing.

Here are some sights from the conference: