Web Design in Halifax Nova Scotia, Canada

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Farewell, Ames

Posted On May 10th, 2013 Author Kyle Racki Filed Under News,

It's with great sadness we announce the departure of Amy Wheaton from the Headspace team, who is moving on to a client-side role with Ascenta to drive their internet marketing.

Amy was our first non-geek hire at Headspace, taking the account director role back in the spring of 2010. She helped get our client-services side up-to-snuff providing project and account management services for our clients. In addition to her outstanding copywriting and research skills, we'll miss her biting sarcasm and sense of humour. We wish Amy the best of luck in her new position!

Below are some random musings from our team on their favourite Amy memories, or amories. Note: Finding ones I can actually publish was difficult, so they are kept intentionally vague.

"her encounter with 'no pants man' and other street life of Alderney"



"that she outranked me for filthiest mind in the office (and apparently won that coveted prize in school)"



"Her use of the office champagne room"



"When she called everyone 'dog faces'"

Guest Post: Lean Analytics - Video Chat with Alastair Croll

Posted On April 15th, 2013 Author Amy Wheaton Filed Under Business Development, Internet Marketing, News,

The following post is guest content provided by the team at Software Advice, who hosted a recent discussion with Lean Analytics author Alistair Croll at SXSW in Austin. 

When launching a new company or marketing campaign, your major concern shouldn't bewhether or not you can execute on the plan. It should be whether the idea is worth investing in at all.

This was the major theme behind a discussion my company hosted recently with “Lean Analytics” author Alistair Croll. He suggests that instead of believing the mantra “if you build it, they will come,” companies should instead say, “if they would come, you should build it.” Fortunately, today we have access to enormous amounts of behavioral data that can answer this latter assertion. I regularly review and write about technology that analyzes such data from social media, so I wanted to know more about strategizing around such insights.

We shot the video during this year's SXSW Interactive Festival in Austin, Texas. Croll was in town leading a workshop called “Advanced Social Media Monitoring.” We discussed how companies can use data to test the riskiest…


Posted On November 7th, 2012 Author Amy Wheaton Filed Under Business Development, News,

I returned to work this week after a year's maternity leave and was surprised by how much has changed since I left Headspace last fall to have my munchkin. 

Things are different at the office. Our little team of five has grown to nine. We've gone from remote offices to a lovely new spot in the Hydrostone. We have a new process in place, new clients, new projects galore and a new website. 

The work we do has changed, too. Last fall we were beginning to test the waters of responsive design and had launched a couple of mobile applications for clients. This year, responsive is almost second nature, and apps and software design and development are a huge part of our business. 

It makes me think about how quickly things change, not just in the digital realm, but in the communications industry in general. I started working in advertising in 2006 and looking back on those early days slaving away as an account coordinator, there are tons of differences. Smartphones and tablets didn't exist then. There were no QR codes. Online advertising is no longer an afterthought - in fact,…

New digs

Posted On March 11th, 2012 Author Kyle Racki Filed Under News,

We officially have a new space and are moved in! This weekend, the desks and furniture came in, and we're ready to begin our first work-week in the new space. The studio space is located in the Hydrostone Market in Halifax, and we're already worried about our waistlines - there's so much good food, coffee and wine on this street. We'll post new pics once the team is fully inhabiting the space, but in the meantime, here are some quick shots after the furniture got moved in.

Podcamp Halifax

Posted On January 23rd, 2012 Author Kyle Racki Filed Under Business Development, Branding & Web Design, Internet Marketing, News,

Yesterday I attended Podcamp Halifax, which is a great annual, free event full of presentations about the web and social media. It's a great place to connect with people face-to-face that you know from Twitter, Facebook and LinkedIn, and learn new things that can help you with your business.

Much kudo's to the folks who put it on including Craig Moore from Spider Video. To those who came, it was great meeting you and I hope to you next year (or sooner)


I was privileged to put on a presentation based on Aarron Walter's book, Designing For Emotion. It attracted a good sized crowd and seemed to resonate with the people in attendance. Here were some mentions on Twitter:

HarmonicDev Harmonic Internet
GREAT talks yesterday by @brightwhite @kyleracki @SpiderVideo and keynote speaker @julien #podcamphfx and big kudos to the event organizers!

Developer Wanted

Posted On January 18th, 2012 Author Kyle Racki Filed Under News,

We're looking for an awesome web developer to join our team.

You are an intermediate to advanced developer with at least two years in the professional field. You are experienced building everything from basic CMS sites to robust web and mobile applications.

You write in PHP, advanced MySQL, HTML, CSS, Javascript, and know OOP and MVC concepts inside and out. Ideally, you work in a framework like CodeIgniter. You use source control like GIT and Subversion. You can work within a team environment with other designers, strategists and front-end developers. You can closely follow instructions from our lead designer/strategist and our director of technology, but you can also innovate some intensely creative solutions when the need arises.

Applicants should apply using our contact form and list their qualifications and experience within the body of the email. Successful applicants will be emailed to request an interview.

The year behind and the year ahead

Posted On January 9th, 2012 Author Kyle Racki Filed Under News,

Just a quick post to let everyone know I'm still alive. We had a busy December, more of which I can talk about soon. So far January is off to a great start.

Last year had it's highlights and challenges. We got to the beta stage of our proposal software, Pitch Perfect. I demo'd the app at Democamp Halifax and was completely blown away by the response, and by the event. The contacts I made there, and subsequently at Mentor Camp, were amazing. Even though the product isn't yet ready to be commercialized (although we've got big plans this quarter), the challenge to get it built in the first place were well worth the effort.

We are ready to soon launch our social media monitoring software, Social Gopher, which has been a long time coming. This month we launch version 1.0 and will be excited to hear users feedback on it. The aim of Social Gopher is to make monitoring easy for small to medium size businesses, and offer relevant search data.

This past fall, Amy Wheaton, our project manager extraordinaire had a bit of an early leave…

We’ve had a makeover!

Posted On August 23rd, 2011 Author Amy Wheaton Filed Under Branding & Web Design, News,

Over the spring and summer we’ve been busy working on a new Headspace site, which we’re pleased to unveil today. One of the biggest changes is that our new site utilizes responsive design – it’s accessible from smartphones, tablets, computers, wherever users happen to be. We also placed more emphasis on showcasing our work, our team, our process and our tools of choice.

The old saying when it comes to agency and studio websites is “the cobbler’s children have no shoes” – typically, paying client work comes first (and it should!) Our new site has been a work in progress for some time, and everyone on the team has played a role in getting it ready for launch, from design and programming to copywriting and testing. The site was built in ExpressionEngine 2.0. It also makes use of HTML5 elements, CSS3 (that's where most of those fancy shadows, transitions, rounded corners and gradients are coming from) and JQuery for sliders and modal dialogue windows.

Some of the design elements will look familiar from the old headspacedesign.ca, but we’ve implemented a fresh take on our branding and it figures prominently on the…

On the move

Posted On April 15th, 2011 Author Amy Wheaton Filed Under News,

At Headspace, we’ve had a busy 2011 so far, with lots of new projects keeping us running full-tilt. We’re about to undertake a big project of our own – we’re moving from our Portland Street location in Dartmouth to an as yet undetermined destination.

Our office lease is up at the end of April, and after lots of deliberation and discussion, we’ve decided not to renew. There are a few reasons for this. As anyone who does business or spends a lot of time in downtown Dartmouth knows, free parking is not a luxury we enjoy, and running around the block to move our cars every two hours to avoid the ever-so-diligent meter maids isn’t the best use of anybody’s time – staff or clients. Plus, our office space is small and our team has grown out of our current digs.

So what’s next? Well, if you’re a client, no need to worry about any interruptions in service or productivity. We’ll still be working seamlessly as a team, using regular meetings and constant communication through Skype and good old-fashioned phone calls to keep up-to-date and keep work flowing. We will be able to meet with clients at their…

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