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There are a lot of different ways for a user to reach (or not reach) your website. Part of your job is to determine what you want users to be doing when they get to you, but a big piece of that pie should be figuring out what users are doing before they get to you.
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Google Analytics is notorious for being a rabbit hole of information. It’s a fantastic way to discover what’s working on your website, what isn’t and what you can improve. The trick, is knowing where to look.
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