Web Design in Halifax Nova Scotia, Canada

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Scrolling is the new… not scrolling?

Posted On July 25th, 2012 Author Kyle Racki Filed Under Branding & Web Design,

So you've often heard clients say: "There's too much on the page, people might not know to scroll. Did I mention, I HATE scrolling on websites?"

Yes, this was the reality of the web a few years ago. But is this direction really relevant now?

I say, no.

First of all, the only time scrolling ever sucked was when you had to physically maneuver your mouse over to the right side of your browser window, click and drag it down. But wheel's on mice have been standard for about 10 years ago, and on Mac laptops, you have to merely use two fingers to scroll instead of clicking and dragging anything.

And of course, touch screens have changed everything. One finger to swipe up or down the page is all it takes.

But mobile devices are the primary reason that having a lot of content on a page is not really a big deal. In fact, I'd argue that it makes for a worse user-experience to limit content to above the (imaginary) fold.

The primary reason is bandwidth. What makes more…

Podcamp Halifax

Posted On January 23rd, 2012 Author Kyle Racki Filed Under Business Development, Branding & Web Design, Internet Marketing, News,

Yesterday I attended Podcamp Halifax, which is a great annual, free event full of presentations about the web and social media. It's a great place to connect with people face-to-face that you know from Twitter, Facebook and LinkedIn, and learn new things that can help you with your business.

Much kudo's to the folks who put it on including Craig Moore from Spider Video. To those who came, it was great meeting you and I hope to you next year (or sooner)


I was privileged to put on a presentation based on Aarron Walter's book, Designing For Emotion. It attracted a good sized crowd and seemed to resonate with the people in attendance. Here were some mentions on Twitter:

HarmonicDev Harmonic Internet
GREAT talks yesterday by @brightwhite @kyleracki @SpiderVideo and keynote speaker @julien #podcamphfx and big kudos to the event organizers!

Responsive Design vs Mobile App - Your website on a mobile device

Posted On September 18th, 2011 Author Kyle Racki Filed Under Business Development, Coding & Application Development, Branding & Web Design,

Just recently, a big change came along in web design; Arguably the biggest revolution since modern web standards in the early 2000's.

Responsive Design has been invented. It's a term used in new age architecture to describe buildings that behave 'responsively'. That is, they adapt or respond to conditions such as the amount of people in a given room, for instance. They will automatically change heat, air and even room size (yes, the walls expand and contract!) to accommodate more or less people.

And just like Responsive Design in architecture, when it comes to the web, responsive design allows websites to no longer behave like static online brochures that scroll, but rather they adapt by expanding and contracting, resizing themselves to appropriately fit a variety of screen sizes. So for example, a website might have five columns when viewed on a 52" wide screen, but when viewed on a laptop it may scale down to three columns, two on an iPad and down to one column when viewed on a smart phone.

The best way to illustrate this is…

We’ve had a makeover!

Posted On August 23rd, 2011 Author Amy Wheaton Filed Under Branding & Web Design, News,

Over the spring and summer we’ve been busy working on a new Headspace site, which we’re pleased to unveil today. One of the biggest changes is that our new site utilizes responsive design – it’s accessible from smartphones, tablets, computers, wherever users happen to be. We also placed more emphasis on showcasing our work, our team, our process and our tools of choice.

The old saying when it comes to agency and studio websites is “the cobbler’s children have no shoes” – typically, paying client work comes first (and it should!) Our new site has been a work in progress for some time, and everyone on the team has played a role in getting it ready for launch, from design and programming to copywriting and testing. The site was built in ExpressionEngine 2.0. It also makes use of HTML5 elements, CSS3 (that's where most of those fancy shadows, transitions, rounded corners and gradients are coming from) and JQuery for sliders and modal dialogue windows.

Some of the design elements will look familiar from the old headspacedesign.ca, but we’ve implemented a fresh take on our branding and it figures prominently on the…

How to plan your website

Posted On March 15th, 2011 Author Kyle Racki Filed Under Business Development, Branding & Web Design,

Over the years, we at Headspace have developed a pretty tight process for creating websites. However, I find in some cases, clients have a very fuzzy idea of what they want out of their website in the beginning. Even after our in-depth planning stage, clients will make fundamental change requests to their website very late in the game, and often at a time it will impact the budget and timeline of a project.

So how do we avoid this? First of all, let’s examine our planning process (which is probably more-or-less similar to many web design company’s processes):

After a proposal is accepted and our client is ready to move ahead with us, we schedule a kick-off meeting. The goal of this meeting is to:

  • acquaint the client to the project manager and lead designer
  • review the needs of the project and what came out of the RFP/Proposal process
  • discuss really specific details that will help form the website strategy.

After this meeting, we internally compile each others’ notes from the meeting (as soon after the meeting as we can, actually). We then deliver 3 important pieces of documentation to our…

When should content be worked into a web design?

Posted On March 3rd, 2010 Author Kyle Racki Filed Under Branding & Web Design,

If you are a web designer or work with web designers, you know that content is a real challenge when it comes to producing a quality website. Mainly because content is of critical importance, after all, that is why users are there in the first place. However, many web teams ignore content until the very end of a web project. Why?

In my experience with print design, I often had finished, client-approved copy before I was even briefed on the design. When it came time for layout, everything I was using for content was real, and I would get annoyed if any last minute copy changes came in after I spent hours kerning and massaging my lovely blocks of text.

With the web however, most of us have gotten used to the lack of finality with our designs. A website is never truly finished, unlike print, where the piece, sooner or later get’s printed—and then it’s done and I’m on to a new project. I think because of this inherent flexibility in the medium of the web, it has caused website owners to neglect copy, because they know it can always be done and added later, usually in a content…

99designs: Hacks and Cheapskates unite!

Posted On December 24th, 2009 Author Kyle Racki Filed Under Business Development, Branding & Web Design,

So recently, a rather bold individual walked into our offices and proclaimed how 99designs has made our jobs obsolete, and now any company can get top-quality designs at bargain basement pricing. How true is his claim?

For those who don’t know, 99designs works this way:

  • You the client have a project. You upload your brief and your budget to 99designs (your budget may not even be enough to rent a motel room for a night)
  • Thousands of designers can compete, uploading designs for you to review
  • You choose from a bunch of entries, maybe even hundreds, possibly thousands, and provide feedback
  • You pick whichever one you like best, and pay the designer

Sounds great doesn’t it? Finally, a way to avoid shelling out thousands of dollars to a designer or firm, and a way to get exactly what you want.

Why it’s bad for designers

For ethical and sustainability reasons, spec work is bad for the design industry. Designers do not sell products, they sell their time creating products. In other words, the service of designing. This is similar to how lawyers do not sell successfully won cases, they…

Why good design makes you rank better in search engines

Posted On October 16th, 2009 Author Kyle Racki Filed Under Branding & Web Design, Internet Marketing,

Many business owners think of graphic design as just eye-candy. They’ll use terms like, ‘I need you (the designer) to pretty it up.’ Or, ‘I’ve got the basic layout done, I just need you to make it look good.’

Of course we know that true graphic design is about communication, and to be a good designer, you need to be a good problem solver. Even more true with the web, design is about looking great, for sure, but also being usable, accessible, converting users, etc. But sometimes we forget about how good web design can influence search engines.

You may say that I’m mad. That google bots can’t possibly crawl my web page and tell whether or not it looks good. Indeed, some of the ugliest websites can rank #1 for a particular topic. In fact, my latest search on Google for good web design brought up this page as #1 in the organic results. Hardly eye-candy. (Funny enough, the author is Robin Williams)

However, I’m going to show you a prime example of how good design can affect search engine results. There is a web marketing agency in the US called Viget Labs who does…

9 reasons web design is more fun than print design

Posted On September 6th, 2009 Author Kyle Racki Filed Under Branding & Web Design,

For years, web designers have not gotten the respect of print or interior designers in the greater design community. Need proof? Take a look at any design annual or magazine such as Communication Arts, AIGA, or any of the design competitions or award shows. Web is always it’s own category, and simple, well-designed sites are rarely considered for web awards, with most judges favoring big-budget Flash sites featuring embedded video and gimmicky games.

With this stigma attached to web design, many designers coming out of school are turned off by designing for the web, thinking of it as a limiting platform for design. After all, with print you aren’t limited by available fonts, screen resolutions or bandwidth. The world is your oyster with print, at least in their minds, while web is the unfortunate necessity you have no choice but to design for. But I thought I’d outline reasons why designing for the web can be more fun than designing a print piece. Some might say that some of these reasons are actually more in print’s favor, but I disagree, as you’ll see:

1. People use the web

Sure, people use print too, such as in the case of newspapers,…

It’s all in the follow through

Posted On January 27th, 2009 Author Kyle Racki Filed Under Business Development, Branding & Web Design,

For those of us who design and build websites, we know that there are ones that go smoothly, and ones that don’t. But even more important than how it goes while we’re working on it is what happens after the site goes live. This is where in some cases, the team designing the website need to know how to follow through.

There is a reason many of us fall short when it comes to following through; Let’s face it, when we get a new project in the door, we’re excited. Oh, the possibilities—especially when it’s a new client, or a new type of project from an existing client. We as designers are often anxious to begin sinking our teeth into a new problem, and coming up with a design, possibly utilizing a new style, trend or technique that we want to add to our portfolio.

But then what happens; After numerous client revisions, CMS development, IE6 bugs, and waiting for content to trickle in, boredom sets in as well. Perhaps another client project has come in that has replaced the passion we once had for the website that is now 85% done (but is just waiting on copy or client…

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