Headspace - Web Design, Development and Marketing

Personification in advertising

Posted on 2008 05 29 | By Kyle Racki Filed under Marketing 4 Comments

This post is not meant to be particularly insightful or surprising—just a simple observation that may generate discussion. I don’t claim to be an expert in advertising, though I did work in an ad agency for a couple of years, and had some fun coming up with headlines while throwing a rubber ball against a wall. I definitely don’t make advertising my focus for Headspace, nor do I pay much attention to it as an industry (though I usually check out Ads of the World and every year I read the Read More

12 things you need to know before commissioning a website - part 3: Web Standards

Posted on 2008 05 24 | By Kyle Racki Filed under 0 Comments

1. Know your audience
2. Content
3. Content Management Systems
4. Hosting and Domain
5. Bandwidth
6. Web standards
7. Search Engine Optimization
8. Browser Testing
9. Accessibility
10. Design/Usability
11. Open Source or Proprietary?
12. Flash or HTML?

The previous post covered topics 4-5. This post will discuss point 6.

Because of the nature of this series, I’m not going to go into great length to discuss the history of web standards. I’ve done that already to some extent in a previous article. This post is simply meant to help…Read More