Takeaways Overheard at the Headspace office

With everybody scrambling to learn as much about Google's mobile-friendly SEO update, the quality sources of search engine news and information quickly come to light. If you're searching for ways to prepare, Search Engine Land may be a good place to start.

Check out our blog on mobile SEO changes!

If you spend a little time looking, you'll learn that there is an abundance of beautiful design on the web (and equal parts void matter). What you may not know is that the internet is also a forum for incredible writers and stunning editorial designs and platforms.

Take a look at this wonder of an article, published by The Verge. A page of this caliber was made possible by their custom CMS.

Honestly, talk to your web or digital partner about jumping ship to a new, modern CMS that makes articles like these a reality. It could very well change the face of your content marketing.

Did you just contract someone to design your logo or icon? It may serve you better to ask for vector icons as opposed to PNG, as outlined by Vincent Le Moign in his article Die PNG. Die! How to use vector icons in your apps.

In short, you're clamouring to make sure your website is mobile-friendly and catching the attention of all of those mobile users, and all the while your PNG icons are losing quality as they scale.

There's a lot more to like about the post, so go check it out.

Ethan Marcotte was not only the first to coin the term Responsive Design, he's also designed a site in collaboration with Karen McGrane that provides tons of follow-up information and resources. Definitely worth checking out Responsive Web Design!

It wasn't so long ago that I was talking about the risky nature of The Open Standard, Mozilla's online publication covering the ins and outs of the open web. It was a risky proposal, not because Mozilla lacked the resources or couldn't chime in on the space, but rather that it shouldn't.

A truly 'open web' hasn't quite arrived yet, and until it does the concept remains an ideal that shouldn't be compromised by its foremost representative. Mozilla does a stellar job of embodying what that future could look like, but the opinions of the many journalists contributing to The Open Standard clouded what was ultimately the open web's standard-bearer.

For this reason and/or perhaps many others that occurred behind the scenes, The Open Standard is no more, now represented only by a statement page published on Mozilla's news page. Was it a venture inevitably doomed from the start, or was it an issue in execution? In any case, brand positioning has been maintained at Mozilla.

Sing with me, and remember to give Paul Jarvis a high five the next time you see him.

On the first day of content my web guy gave to me:

A schedule online, and it was free!

Compelling emails are a science, and to write one you'll need to know the AIDA formula. Luckily, I recently stumbled across a killer article on the elements of AIDA, credit to Janet Choi.

• Attention: You get one shot to lock in a reader as they scroll through their inbox. Your subject line must be a winner!
• Interest: Substantial, educational, interesting content. Storytelling trumps corporate jargon!
• Desire: Draw on the desires of your audience and offer them something they'll want to pursue.
• Action: One call to action per email.

Have you every wondered why things look a little different between Chrome, Firefox, Internet Explorer, and the rest? To the dismay of most developers (and the joy of dedicated fans), every web browser is different. Rendering fonts, photos, and layouts at their own pace and in their own way means each major browser houses slight deviations from it's competitors. It's for this reason that users can be so fanatical about their browser of choice!