Takeaways Overheard at the Headspace office
Showing Takeaways tagged with “SEO”:
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SEO species: Google Penguin and unsavoury backlinks
SEO species: Google's Penguin is ice cold when it comes to questionable backlinks. Build a thin site just to link to your primary website or service? In most cases, expect to have everything shut down! The best way to stay in warmer climates is to do some authentic link building with credible sources - don't try to cheat.
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SEO species: Google Panda and authentic content
SEO species: Google's Panda algorithm rewards unique, authentic content and punishes the recycled, duplicate, or 'borrowed' stuff. Honest, high-quality content that you aren't reusing on all of your sites, a genuine interest in the quality of your website(s), and checking out Moz on the regular will ease the big bad bear. Cheaters beware!
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Regularly Research Keywords and Keep up to Date
Choosing the right keywords for your tags and content nourishes your Search Engine Optimization. Keywords drift in and out of having real-time results (great guide, here, courtesy of Moz) as Google sees new ones being used on social media platforms like Twitter and Facebook, or other feeds. They best way to stay on top of what's interesting is to do your research and stay engrossed.
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PageSpeed Insights - Bookmark It
We get a lot of questions on SEO and how to improve search rankings. Before you start digging into optimizing content and tags, we suggest using Google Developers' PageSpeed Insights to determine how fast your landing pages load and, in the case of an issue, to highlight culprits of slow load times. Fun fact: a page with a drastically long load time will struggle to snatch any SEO value.
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When You Search Google, You're Not Actually Searching the Web, You're Just Searching Google's Index of the Web
A lot of work goes into SEO, and some clients don't always see the value until we explain that Google is the gatekeeper. First, you work for admission, then you work for the best seat. It's a big endeavour, but it's always worth it.
Source.
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Google Leans Towards Responsive Design Because It Makes Your Site Easier to Index for SEO
Some clients just don't see the benefits of investing the time in making their site responsive, but the advantages go well beyond the visual overhaul and into realms of customer satisfaction, accessibility, and the big seller for many: SEO. Naturally, if Google sees your site is accessible on all devices, you will increase your odds of landing near the top of a search.
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Clever marketers think about what’s going on in the media and leverage that in their choice of keywords
Staying current is the key to attracting traffic, and your choice of keywords will contribute to the SEO that drives users to your site on their quest for current content.
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Syndicate your content out to wherever you can: Twitter, Facebook, partner blogs, friends
What's great about working with such a diverse portfolio of clients is that you wind up making a lot of friends who are happy to syndicate your work. Doing so will not only work for real-time results, but also all search engine results. Aim to have links on both social media and partner blogs/sites for maximum visibility!
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Make report metrics relevant to your client, not you
Translating metrics to accommodate the interests and goals of the client is just as important as tracking and reporting them. Without context, these figures will seem arbitrary or confusing.
