Facebook Advertising - as much ROI as Google?
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Posted under: External Articles, Marketing
Another great post by SEO Moz - Facebook Advertising - An Opportunity for Deep Targeting at Very Low Cost
Let’s face it - social media is the big buzz word right now. But even so, I highly endorse the view that using social media to promote a business can work as long as there is a real plan in place, not simply an “everyones doing it, so should I” approach.
In the post from SEO Moz, there is some interesting notes made about advertising on Facebook, worth checking out. Note a few excerpts:
“Facebook advertising differs from traditional paid search advertising in that instead of bidding for certain keywords that people are searching for, you are bidding on the demographics of the user. The demographic filtering technology is still in its infant stages, but even so allows you to target your ads to a specific age, sex, and even things like what school they attend or their sexual orientation. The strategies for advertising in this direction are still being developed, and the competition is still far less than you will encounter in the paid search area.
Why is this powerful?
- The demographics are far more accurate than most data (age, sex, gender preference, relationship, etc.)
- The deep data - being able to choose to market to employees of specific companies - should be an amazing tool for the right advertiser
- The keyword associations that people have with their Facebook accounts are correlated quite highly with true interests
- The “approximate reach” number gives you great insight into your target market size (even if you never place an ad)
By aimée andré
on August 04th, 2009
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