Giles has two decades’ worth of marketing experience, including more than 12 years specializing in the Web. These days, Giles spearheads Media Badger, the world’s leading social and digital media research firm, which provides critical, actionable social media insights to government, IGOs, and private sector clients. Giles cofounded and created the Ice Awards and has extensive international government relations experience through lobbying US Congress and European Parliament, and has presented to the Canadian House of Commons Standing Sub-Committee on Trade and Standing Committee on Health, to name a couple of his achievements. A truly community-minded individual, Giles also advises the Entrepreneurs Forum and is on the communications committee for the Make-a-Wish Foundation.