What does your brand really say?

03.07.2013 | in Design & UX Branding | by Ashley Hurshman

Kickoff meetings with our clients are crucial for helping us get to know each other. They get to meet the team that will be working on their new website, app, or strategy. We get an in-depth view of their business, their website objectives, and perhaps most importantly, how they want their brand to be portrayed. 

We always like to ask clients to put a face on their brand, a personality. We ask them things like:

• If your brand were writing a profile for a dating website, what would he/she say about themselves?
• What kind of car do they drive?
• What's their favourite outfit?
• Where do they like to go for dinner?
• What do they do on the weekend? 

Putting a face on your brand - not your customers or your target market, but your actual brand - is an interesting exercise. So often, clients will say that their brand is cool, casual, friendly, and approachable. And then we look at their current website, advertising materials, and collateral they've been using, and often discover that it's none of those things. 

No problem. We're doing a redesign, after all, so this is a perfect opportunity to make things align.

But it's an interesting question to ask yourself from time to time and make sure your website, your marketing materials, and your messaging are all in line.

What would your brand wear, eat, drive? What kind of person would they be?

Now take a look at your site, your social media presence, your marketing materials. Do they do a good job of reflecting those attributes? If someone who's never seen your site before arrived there right now, would they describe you the same way you describe yourself? If not, it might be time to consider a refresh. 

• Branding & Web Design
• web design