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Showing entries in the category “Design & UX”

Between Content and Design Lives Typeface

Fonts and typefaces are the stylistically different words that make up at least half of our interaction with the web. They define spaces, tones, and everything we see or read that isn’t videos or images, and yet despite this fonts and typefaces get little credit and even less consideration.

How often do you visit a site and think to yourself “Wow! This font really brings the page together? For most, a website is the coming together of two important components, those being design and content.

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Natural vs. Unnatural Design

Natural vs. Unnatural Design

Have you ever visited a website that, when prompted, would take you to a new page by sliding the current page away to the side? Another visually interesting way to achieve this is to scroll a user down a site to the page in question, and have the navigation bar travel with them. These are just some of many ways to achieve what is starting to be referred to as Natural Design.

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Google I/O 2014 and Deploying a Unified Design

Google I/O 2014 and Deploying a Unified Design

During it’s 2014 I/O conference, Google announced the future of their unified design efforts: Material Design. A flat, colourful visual theory that’s built on ideas of tactile reality and inspired by paper and ink. The end goal is an immediately familiar functionality that’s meaningful and consistent across devices, which “reflect a different view of the same underlying system”.

But why does any of this matter? Why is Google, or anyone for that matter, pouring time and creative energy into a theme is stylistically consistent across not only hardware, but software as well?

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10 ways to bake UX into your company culture

10 ways to bake UX into your company culture

With all the talk about UX these days, it's sometimes easy to get it confused with user-interface (UI) design. For example, someone might say, "Hey, I like X's website better than Y's because it has a better UX". Translation: 'X's website is more visually attractive'.

But here's an important point to consider: User-Experience is everything about your product/brand that a user experiences.

That might seem really obvious and not-too-insightful. Here's what I really mean by it; Your Chief Financial Officer doesn't impact UX whatsoever because customers generally has no idea what the financial status of a company is (excluding publicly traded companies, of course) and even if they do it has to be very poor for it to affect their choice to use your product.

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