Posted On July 3rd, 2011 Author Kyle Racki
Filed Under 1
When I first got really into web design and development in the mid-2000’s - it was largely because of learning about web standards, CSS and Flash/Actionscript.
Things got a bit stagnant in the front-end technology department for a few years and there really wasn’t much new - it was all about refining one’s understanding of the principles of website development.
However in the last year or so, I’ve felt a revitalization of the interest and passion in front-end development I first felt years ago. Largely because of the following:
Hosted Fonts
Remember the days when you only had Arial, Times, Georgia or Verdana to choose from? There was a time when if you wanted to choose any font you wanted, you had to resort to Flash.
Today, virtually any font can be used on the web, and without tricks like Cufon or sIFR. The best way to use fonts on the web now are to either use a font provider, like Google Fonts (free) or Typekit (paid). We have a Typekit account and use it for many clients, but also use Google Fonts when we need unlimited bandwidth, or there just happens to be an appropriate font in their list I want to use.
Another option is using the @font-face property in CSS that allows you to host fonts on your server and embed them in your CSS.
Whatever method is chosen, it’s incredibly liberating to not be limited to a small handful of old fonts that have been used on every website for the last 15 years.
Web design, once the ugly sibling of print design, now rivals and in some ways surpasses print design in it’s flexibility, interactivity and near limitless creative potential.
HTML5
The web community has been swooning over HTML5 for over a year now. Even completely non-technical people seem to be excited about the possibilities with HTML5, although few of them really know why.
The truth is, much of the awesomeness of HTML5 is not supported by the majority of modern browsers at the time of this writing. But the future possibilities are very cool. Some of which are being able play video and audio - another nail in the coffin for Flash; being able to do things with web forms like have calendar drop downs and slider widgets without the use of Javascript; And some great features for mobile devices.
Right now at Headspace, we’ve begun gradually integrating HTML5 into our sites - although most users and clients would never know the difference. Just having a simpler doctype definition, and using some of the new semantic elements like
< article > < section > < header >
- not exciting stuff for the majority of people, but it’s a start as the browsers are still working to meet the specification for HTML5.
CSS3
This is something that the non-techies and clients aren’t talking about, but they should. The awesomeness of CSS3 is exciting because the results of which are visible on the screen, and the time it saves developers can reduce costs for companies.
Here’s an example: In the past if you wanted rounded corners on a white content box, you would have to cut 4 images of each of the corners and then write a lot of bloated markup (HTML) to contain the images within CSS. Now with CSS3, it’s one simple rule in your style sheets:
border-radius: 15px;
No images needed. Some of the other great things you can do in CSS3 are drop shadows, rotating, gradients, scaling, transparency and even animation. All of this is done without using a single image. CSS can now do things that were only possible within Photoshop.
The best part is, all the modern major browsers, (Except IE 7 and 8) support most of the cool features. Because it’s not universally supported in every way, CSS3 is now mainly used to enhance website design. That way users on modern browsers can have an enhanced experience whereas users on more limited, older browser still get the same site, but miss out on some visual “pizzazz” - though they would never really know the difference.
For example, a user on Firefox might see drop shadows and rounded corners, but a user on Internet Explorer would just see a plain white box. Not a big deal. A user on Safari might see an animated colour transition when they mouse over a link, but a user on Firefox might just see it go from one colour to another with no in between animation.
This is the approach and method we’re taking at Headspace, and it is the approach of most of the current web community until all the old browsers die and modern browser universally support all of CSS3.
Death of IE6
Speaking of old browser dying, this is very exciting. Internet Explorer 6, though once considered an innovative browser when it came out 10 years ago, quickly became the bane of every web developers’ existence with it’s buggy, inconsistent rendering engine and lack of support for nearly everything considered standard. It always required re-doing a lot of work and constant testing and tweaking along with hair-pulling.
The frustrating thing was that for a long time, IE6 had the majority of the market, so it couldn’t be ignored. But Internet Explorer has been steadily losing command of the market. Just look at these stats.
In 2006 Internet Explorer had 60% of the market. As of May 2011, IE as a whole only has 24.9% and of that 24 percent, IE6 only has 2.4%—a very small percentage which is mostly made up of old government office computers that haven’t changed operating system’s in 10 years for “security” reasons.
Last year Google announced that it wouldn’t support IE6 anymore, and that for us at Headspace was the final death blow.
Sadly, Internet Explorer 7 has become the new 6 - as web standards keep progressing, IE7 is looking more and more out of date. The great thing is that Microsoft has been improving IE with every version, so 9 is looking very promising and should replace the older versions much faster than the rate of adoption before.
JQuery
Okay, admittedly JQuery is not new - it’s been around since 2006. But it’s vast amount of plugins and support and near universal adoption by many of the worlds biggest websites makes it that much more accessible to developers. For the non-technical: jQuery is a fast and concise JavaScript Library that simplifies HTML document traversing, event handling, animating, and Ajax interactions for rapid web development.
With JQuery, you can make your site behave like the once revered Flash websites of old, but all within a standards-based website that still works on mobile phones. Using AJAX (which is Javascript) you can make page requests without the browser refreshing the page. A good example of how powerful this can be is Google Maps. When you zoom and pan the map, Google is making requests to a server on the fly, without your whole page refreshing.
While I am trying to learn JQuery more, Ricky Ferris has become quite the ninja with it, and having in-house expertise with it is a great tool to add to our arsenal. It’s also fun for me to design cool interactions knowing what can be accomplished with JQuery and knowing Ricky will find a way to pull it off.
Mobile and Responsive Design
There’s no question that mobile is the way things are going, and in fact, have already gone. But it’s been the elephant in the room for a lot of web designers who have just gotten browsers tamed and are anxious about having yet another swarm of hardware to design and test on - especially one that scales your designs down to fit in the palm of the users’ hands.
We at Headspace have really begun to embrace mobile but have only scratched the surface. Last year we’ve begun adding iPhone development to our skill-set, thanks to Nick Ross’ foray into the world of Objective C, Cocoa and the Apple development environment. We now have a couple of apps under our belt, and I’ve personally found that designing iPhone apps is much more challenging than you would think. While there’s a lot of standard interface elements like buttons, forms, lists, scrollers etc. - the exact best way to implement them for a given app idea is not always clear and it takes a lot of thought and planning to get it right.
We’ve had a few companies request apps that work on all mobile hardware, not just Apple. So recently I’ve been looking into the Sencha framework for assisting with developing HTML5 apps. Sencha helps with letting us develop advanced apps that look and feel like native apps, but are compatible with Android and Blackberry.
Responsive Design is one of the most intriguing things about web design today. The term comes from buildings that are made “responsive”. They adjust heat and lighting automatically to the amount of people that are in the building or rooms at any given time.
Similarly, responsive websites adjust themselves automatically to the users screen size. Look at this site for many examples of well designed responsive sites.
Notice how if the user is on a widescreen monitor, the site might have 4 columns and a huge image, whereas if the same site is viewed on a tablet, like iPad, it instantly adjusts to 2 columns and scales down the image. And if the same site is viewed on a smart phone, is scales to one column and stacks the content vertically.
This approach to design is fun and challenging, and once again, Ricky has demonstrated a knack for coding sites in this way. For me, Responsive Design is the single most exciting thing about web design today, and something we are beginning to build into every project.
Posted On May 18th, 2011 Author Kyle Racki
Filed Under Business, Marketing, 0
I was recently doing business in the US when a potential client for a large organization asked about the value of social media. He said a prominent person posted something on Twitter akin to “Wow, the sun finally came out today. I want to get to some long overdue gardening”. His point was, who cares and why should his followers be subjected to such pointless drivel?
I’m going to use two examples to illustrate the value of needless information in social media:
Celebrity Magazines
It always astounds me how celebrity gossip magazines/blogs stay in business. But they do because there are millions of people out there who care what Brangelina ate today, where they went, what they bought at the store. And when a celebrity starts a twitter account, look out! Millions of followers are ready and willing to read when their last bowel movements were.
Advertising
How many of us look forward to Super Bowl ads? Have you ever noticed that some of the best ads that we enjoy watching do not sell with information or logic? They often sell with emotion and humor - two powerful weapons of any marketer. We don’t enjoy them because they gave us information and told us about their product in a direct manner, we enjoy them because they entertain us, and over time we associate their brand with positive feelings.
Social Media can build your brand
So to answer the question; Who cares what you ate for breakfast? Everyone who follows you does. If they have cared to subscribe to your content, whether it’s Twitter, Facebook, LinkedIn, Four Square or any other social network you use for your company, then people care about what you are doing.
Does that mean they are necessarily going to comment or respond any time you make small talk that is weather, food, travel related? Not really. Sure, constantly talking about irrelevant personal data will get annoying and people will stop following you. The key is to mix it up and be yourself, just like you would if you were talking to someone in person.
Talk about things that matter to you and throw in a few trivial statements about whatever you happen to be thinking about. If you’re funny in real life, then be funny on the web. Some posts can be informative, some can be direct self-promotion, and others can be statements on the weather.
What’s the point you may ask? If someone is following your posts, then small talk shows that you’re human, that you have feelings and that you don’t just use Facebook to talk about new deals you’re offering. And the more someone trusts you and associates your brand with positive things like gardening in the spring, or enjoying a fine ale at the local pub, then the more likely they are to give you a call when they need work done, or visit your site to buy products. That is just marketing, and the principles haven’t changed just because social media came along.
Posted On April 15th, 2011 Author Amy Wheaton
Filed Under Headspace News, 0
At Headspace, we’ve had a busy 2011 so far, with lots of new projects keeping us running full-tilt. We’re about to undertake a big project of our own – we’re moving from our Portland Street location in Dartmouth to an as yet undetermined destination.
Our office lease is up at the end of April, and after lots of deliberation and discussion, we’ve decided not to renew. There are a few reasons for this. As anyone who does business or spends a lot of time in downtown Dartmouth knows, free parking is not a luxury we enjoy, and running around the block to move our cars every two hours to avoid the ever-so-diligent meter maids isn’t the best use of anybody’s time – staff or clients. Plus, our office space is small and our team has grown out of our current digs.
So what’s next? Well, if you’re a client, no need to worry about any interruptions in service or productivity. We’ll still be working seamlessly as a team, using regular meetings and constant communication through Skype and good old-fashioned phone calls to keep up-to-date and keep work flowing. We will be able to meet with clients at their offices, coffeeshops, restaurants, shared work spaces – whatever is easiest for them. Our phone number will stay the same and we’ll continue to be accessible and responsive to clients. You shouldn’t notice a difference in the way we work, other than not needing to make any more trips to Portland Street to see us!
We’re currently looking for a new office space that will house our team comfortably, with adequate meeting areas for us to host clients and ideally, free parking. If you know of any office spaces available in HRM that would suit our team of five full-time staff plus the occasional contractor or intern, please give us a shout. In the meantime, you can find us at our temporary home - 37 Mount Pleasant Avenue in Dartmouth.
Posted On March 30th, 2011 Author Kyle Racki
Filed Under Business, Marketing, 0
You’ve come up with the perfect idea for a website! A social-media application that let’s users (insert brilliant idea here). You’ve secured the funding, and have done your due-diligence to find, interview and ultimately assemble a dream team of talented designers and developers to make your ingenious idea a reality.
When you’re asked how much traffic and revenue you expect from the site, you modestly predict that within the first month alone, you’ll get anywhere between 10,000 - 100,000 unique visits. Sure, during that first month, you only expect to cover your overhead and break even. But two months after launch? Heck, you’ll already be preparing for early retirement! The ad revenue alone is going to top the $1 million mark, and that’s not even taking into account the third month, when you sell the website to the highest bidder (they’re naturally going to be clawing at each other to become the lucky buyer of your fortune 500 enterprise).
I realize that this is coming across as sarcastic and condescending — so I digress…
This exaggerated scenario resembles how some entrepreneurs approach a new internet business venture. It’s exciting to come up with an idea that has legs, and even more so to see it come to fruition. However, I believe that over-confidence has a counter-productive effect on a web business and that it’s far better to be over-zealous. Let me explain the difference:
Over-confident website owners
Over-confident website owners feel that just because an idea seems good and because friends and family think it’s great, that it will require almost no work to make a success, or that it will require work only short term and then become self-sustaining. To inexperienced website owners, once we website it built, the work is done and now it’s just a matter of marketing it.
What happens is that these people realize shortly after launch that the site is not getting the traffic or attention they feel it deserves, and it puts them in a re-active state, changing the site on the fly and quickly running out of the money required to make these changes.
Zealous website owners
On the other hand, a more experienced website owner knows how much time and effort it takes to successfully run a website and then be able to monetize it. So instead of becoming over-confident, she become over-zealous (in a good way). She starts small, maybe with only a simple website, and she pour her energies into it. It becomes her hobby. For the first while, this person isn’t worried about how much money she’s making, just how much quality content is being generated and how much discussion can be ignited.
Many simple websites have been gradually built to the point that they are ready to be commercialized, but only once they have built a steady following and respect among users. This cannot happen overnight. It can only happen with hard work and determination.
Start simple, plan for complexity
In the case that your website idea is not just a content-driven blog or community site, but rather a larger, more complex web application, the advice here is still to start as small as you can. The reason? You will need more money to maintain and improve the site over time. Don’t blow your wad of cash at the very beginning when you don’t even know what kind of update you’ll get. A successful web application is never a one-shot deal, it always evolves over time. Plan for that growth.
If you build it, they won’t necessarily comment
Another scenario in which website owners can become over-confident is with user-commenting. All too often I’ve been asked to build the ability to comment on a website blog, only to told later to remove it because the owner is afraid he will receive too many comments to have the time to moderate.
There are two fundamental problems with this line of thinking.
- If you don’t have time to approve or moderate comments, then you don’t have the time to write content quality regularly for a blog. This is like someone who wants to have a dog but doesn’t feel they’ll have the time to walk it. If you can’t make the time, then don’t have one. There is no way to “automate” a blog in any kind of genuine manner.
- These people are grossly overestimating how much commenting their site will actually get! It’s hard to get users to comment.
Most users read so many blog posts, tweets, wall posts and news articles on a daily basis that the only time they will actually take the time to comment is if they either know the writer or if they really feel what they have to say is valuable. As a website owner, you may have a lot of readers but still find it tough to ignite much in the way of good conversation. It’s hard. It takes patience and determination to write content that really encourages users to interact.
So lower your expectations, but don’t curb your enthusiasm. Approach a website like it’s going to be an uphill battle, but one you won’t lose. It’s just going to take hard work and a long attention span, then when if finally does become a success, you’ll be that much more satisfied with the results.