Content schedules for everyone!
Sing with me, and remember to give Paul Jarvis a high five the next time you see him.
On the first day of content my web guy gave to me:
A schedule online, and it was free!
Takeaways Overheard at the Headspace office
Showing Takeaways tagged with “Web Content”:
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Advertisements, meet content - The King is dead, long live the King!
As The Economic Times states here, advertisements were once the quintessential way to tell a story to the masses and garner their interest. Now, advertisements are being usurped, their throne of storytelling going to videos and blogs. As web content continues to provide more and more value, agencies have transformed to harness and direct that potential.
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An RSS Feed Can Create Order Out Of Content Chaos
There is a lot of information being published online, and if you want your work to be up to date you need to stay on top of what's trending, what's happening, and what people find interesting. It can be great at first, but when browsing becomes a chore, look to an RSS feed service like Feedly to collect every relevant publication, by industry, and feed it to you in an aggregated news column. Google News is a good alternative, but I find it a tad busy.
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Set Up a Twitter News Aggregate With Tweetdeck or Tweetbot
Most people think of Twitter as a forum for chatter - but I'm a firm believer that the service is what you make of it. Download a client like Tweetbot by Tapbots to manage individual lists (like Technology, Local, Web Design, etc), and populate them with industry-relevant personalities and sources. Before you know it, Twitter will become a wealth of content ideas, breaking news, and the insightful musings of professionals and the like. When it comes to finding content inspiration, Twitter can be an absolute wonder when moderated properly!
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Don't Sell Yourself, Share Interesting Information
We can't stress this enough to our clients when it comes time to start producing content: talk about the topics that your users find interesting, and save the self-promotion for other platforms. 87% of buyers claim that online content has a considerable impact on their vendor preferences, but 43% say that self-promotional content is a huge turn off.
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Simple Writing Will Attract More Readers
OK, so your product is complex. Complex enough that it warranted a top of the line website to market it to the world beyond your borders. That's great news, but avoid product descriptions aren't accessible, and content is muddled by scientific terms and specific terminology. If you don't, you could miss out on a lot of traffic that was interested in what you had to say before they realized they couldn't understand a darn word of it.
Source: "Never use a scientific word, or jargon, if you can think of an everyday equivalent" - George Orwell
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You'll See Greater Results if You Identify Your Audience
Your website has a global reach, but that doesn't mean it can (or should) reach everyone. Really invest the time in determining who your audience is, and let their interests/needs fuel your topics of conversation and every corner of your digital strategy. It's always about the customer, and even if they aren't necessarily spending money directly on your site, they will be the ones to take you where you want to go.
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Posting Breaking News Will Net You More Visitors
It's an age-old concept, but blogging on breaking news will secure you more visitors. Monitor Twitter for ideas or comments on a story, and post as quickly as you can! If you're not looking for news, Twitter can still serve up all kinds of blog inspiration.
Source.
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Say Something Interesting, and Let the Selling Happen on Its Own
Your content marketing should not aim to secure readers just to have them follow a buy link. It should secure the long-term attention of your target market/audience without the intention of directly selling. Anything less will devalue your content.
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Keep Your Infographics Interesting
If your infographics are boring lists of arbitrary stats, their reach will suffer. Make them engaging to the everyman, use maps, recipes, and easy to understand diagrams.
