Lessons learned from designing truck lightning

There was a time when I was green and new. I had only been working as a designer for about a year. So, when a friend of mine who owned a vinyl shop came to me with a client who needed some freelance work, I was happy to take it on. This guy (ahem) wanted lightning designs on his black pick-up. Not for his company, just for him. And he was willing to pay. Not the most exciting freelance project, agreed, but a project nonetheless. Or so I thought.

Posted on January 10th, 2008 | By Kyle Racki | 6

Posted under: Business

Top 20 Websites of 2007

Ah, don’t we love end of year lists? It’s a time to reflect on the strides made over the last year. To gain inspiration. To see the foundation that’s been laid in the past, and the pedestal to spring from in the future. Oh, and it’s also a chance to see really cool stuff that you might otherwise have missed.

Posted on January 03rd, 2008 | By Kyle Racki | 2

Posted under: Design

The distinction between design and advertising

It’s been said that ‘advertising is a knock-knock joke, design is a conversation.‘ Interestingly enough, many firms that began as design boutiques, eventually turned into advertising agencies. There was just more money in advertising. Why is it that advertising and design is perceived this way?

Posted on December 21st, 2007 | By Kyle Racki | 0

Posted under: Design, Marketing

How many design options do you show?

While the average process among most design firms is to show multiple website design options to clients, and allow them to pick the one they like best, does this automatically add value and ROI for clients? Not really. It also wastes time and money for design firms.

Posted on November 28th, 2007 | By Kyle Racki | 2

Posted under: Design, Business

South-western hospitality

Destination Southwest Nova Scotia is a partnership organization between the Evangeline Trail, South Shore and Yarmouth County Tourism Associations.

Posted on November 01st, 2007 | By Kyle Racki | 0

Posted under: Headspace News

Three isn’t company

There are three kinds of service. Good, fast and cheap. Pick any two. You know the rule right? This is easy to remember when we offer others our services, however it’s easy for us to forget when we have to commission others to do our work. How does this work in the world of design and web development?

Posted on October 26th, 2007 | By Kyle Racki | 0

Posted under: Design, Business

12 things you need to know before commissioning a website - part 2: Hosting, Domain and Bandwidth

Hosting, domain and bandwidth. These 3 words scare almost anyone new to the web. And yet they shouldn’t, because they’re actually quite simple. Let me break it down:

Posted on October 16th, 2007 | By Kyle Racki | 7

Posted under: Business

Is video right for your website?

Video has certainly gained popularity since most internet service providers have been able to offer high-bandwidth connections. After all, most people would rather watch a movie than read a book. However is it right for your website? A lot depends on your content.

Posted on September 09th, 2007 | By Kyle Racki | 0

Posted under: Marketing

Sweating in Style

Headspace is set to design and launch the new brand and accompanying collateral of clothing-line, Shimbo.

Posted on September 06th, 2007 | By Kyle Racki | 0

Posted under: Headspace News

An internal project

I’m proud to announce that my son, Micah Stephen Racki, was born Friday, August 10th, 2007 at 8:28pm.

Posted on August 13th, 2007 | By Kyle Racki | 0

Posted under: Headspace News

There’s no accounting for taste

The difficulty in designing, no matter what category of design it falls into, is always the same: Design is partly subjective and partly objective. While the designer’s home was ugly to my wife’s taste, it was not poorly designed. In contrast, there are many poorly designed spaces, the owners of which are in love with. In many cases, it comes down to personal taste.

Posted on August 12th, 2007 | By Kyle Racki | 1

Posted under: Design

12 things you need to know before commissioning a website - part 1

So, your business has finally soared, demand is high, and your customers, prospects and competitors are gradually turning to the web as a means of business. It’s time for you to scrap that clunky old site that you paid your 14 year old cousin $50 to make back in ‘98. It’s time to go pro. Problem is, where do you begin?

Posted on July 25th, 2007 | By Kyle Racki | 0

Posted under: Business

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