PartSelect
Identity and Website Design
PartSelect is an online business that allows do-it-yourselfers to find appliance parts from a variety of brand-name manufacturers, and seamlessly purchase and ship the products using their website. While their existing site was usable and functional for the most part, it was visually dated and lacked personality. Recognizing that online customers not only need to be able to use the website, but to actually engage with it, Headspace collaborated closely with PartSelect on articulating their brand attributes and differentiation from their competitors. We worked to create a visual language that was contemporary and friendly. We produced more than 50 different page view designs that balanced usability, functionality and a clear visual aesthetic.
