Cape Breton Resorts
- Electric Playground Media
- Website Design
- Tourism and Culture, Hotel
Situation
Cape Breton Resorts has four distinct waterside hotel and cottage properties near some of the world’s best golf, hiking and sailing—not to mention the world famous Cabot Trail. They needed a major website overhaul in order to showcase the beautiful properties and surrounding area, and to convert more users into customers through online booking.
Solution
Electric Playground Media‘s Colin Gourlay led the web strategy and development, while Headspace handled the art direction and user experience. Working with George Inglis, we developed consistent information architecture and design theme that carries across all of the Cape Breton Resorts family of websites, Nova Scotia Meetings, Dundee and Bell Bay Golf.
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