Get to know our team.
Ever heard of that game, six degrees of separation? Well, the team at Headspace is a master at it and frankly, we think it’s our secret weapon.
Whether it’s an in-house staff member or one of our trusted freelancers, at one time or another in our careers we’ve worked together. Maybe with different companies, on different projects and with different results but over the years we really got to know each other’s unique strengths and skills. Most importantly, we knew we wanted to work together again.
Kevin SpringerPrincipal, Director of Business Development
Kevin loves business. From his early days owning and running a bustling music club in Maine - launching a successful product development, marketing and distribution business in Florida, establishing a remarkable client base including clients like SeaWorld and the Ritz Carlton - to starting a real estate investment business on Nova Scotia’s beautiful south shore, suffice to say, Kevin is an entrepreneur through and through.
It’s this intrinsic understanding of how businesses of all types work, and what is needed to market them successfully that gives this US native his distinctive edge, and makes him such an effective consultant for Headspace clients.
Since moving to Nova Scotia in 2001, Kevin has played key roles with local interactive agencies, working with clients such as Acadia University, St. Mary’s University, Nova Scotia Department of Education, Communications Nova Scotia, Bridgewater Development Association, EastLink, Moosehead, Alpine and NSCC.
With Headspace, Kevin has developed and led projects for clients that include Heritage Gas, Tourism Industry Association of PEI, Municipality of the District of Lunenburg, Signature Attractions of Atlantic Canada, Extreme Group, Antigonish RDA and Cabot Trail Working Association.
Kyle RackiPrincipal, Design Director
As the founder and lead web strategist at Headspace, Kyle has the rare combination of being creatively technical and technically creative. An astute observer of emerging web innovations, Kyle helps our clients realize their online marketing goals, through great design and focused strategy.
After graduating from NSCC’s Graphic Design program, Kyle jumped head-first into the local industry, cutting his teeth in publishing, advertising and interactive - falling especially in love with the latter. Realizing his entrepreneurial spirit, Kyle eventually decided to branch off and go freelance, beginning Headspace Design.
Since then, Kyle has worked to grow the company, expand our services, gain a solid reputation for rock-solid (and occasionally award-winning) work. Kyle brings thoughtful leadership to the Headspace team, providing user-experience consultation, strategy and art direction. His passion and commitment to the client ensures that every piece of work leaving the studio is up to the highest standard.
Ricky FerrisInteractive Director
Ricky is that guy who just makes things happen. As a ninja trained specifically in the ways of the web, he can grab hold of almost any technology and make it do what it’s supposed to do.
Before joining Headspace, Ricky worked for local agencies as the all-purpose “web guy”, in every role from managing projects and sales, to deploying CMS websites.
His core strength is developing rich media applications using Flash, optimizing video and audio for the web, and generally just making things work. Ricky also rapidly hand-codes standards-based sites, tweaks CSS until it’s just right, and designs clean, usable interfaces. Needless to say, we haven’t lost Ricky’s number.
Nick RossDirector of Technology
When asked about Nick, there are those of us who have remarked “We only know about 10% of what Nick knows. About anything”. With an expansive curiosity and an enviable ability for retaining it all, Nick focuses his talents at Headspace on programming and technology.
Nick’s knack for assessing a client’s need and recommending the best solution from a technological standpoint is always thoroughly researched and its implementation is followed through with an attention to detail and a commitment to excellence that borders on the obsessed. No line of code goes un-turned. No functionality left to falter. And no client is left confused.
With an impressive 10-year career in an ever- changing industry, Nick’s diverse skill set goes beyond the traditional definition of an IT specialist. With a world view that expands beyond his screen, Nick is able to examine big picture objectives and the ways in which technology can help elevate a brand.
Jennifer FaulknerCommunications, Marketing
As one of our favorite freelance resources and an un-official member of the Headspace team, Jennifer prefers the title “Hired Gun”.
While we can assure you she’s not dangerous, she is always right on target. Jennifer improves every project she touches, providing Headspace clients with a variety of services including copywriting, brand development, project management, public relations and quality assurance.
With over a decade of experience in diverse aspects of marketing and communications, Jennifer has worked with marketing agencies, tourism associations, not-for-profits and businesses from every sector. With a clear eye for getting to the heart of a brand and as a constant champion for the power of good content, Jennifer approaches every project with a high-noon determination and a good sense of humour.
Our Company
Strategic Partners
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Christina Biluk, ABC
Marketing Strategist
With more than 10 years of marketing and communications experience, Christina develops strategic opportunities for her clients in areas of public relations, sponsorship, business development and marketing. She has developed and implemented public relations, marketing and business strategies across North America and in Europe.
She strives to deliver unique programs to help distinguish her clients in a cluttered marketplace. Her expertise includes: strategy development; event planning and execution; communications outreach (internal/employee communications, product launches, media relations, online, and non-traditional marketing); relationship development (direct marketing, eMarketing, sponsorship and partnerships); as well as evaluation and measurement (ROI measurement, MRP analysis, key message evaluation, social media tracking, stakeholder analysis).
Christina attended the University of Waterloo where she graduated with an Honours BA in International Political Science with minors in Peace and Conflict Studies and Legal Studies. Christina is one of six accredited business communicators (ABC’s) in Maritime Canada, and is one of 850 internationally. She has a passion for knowing what is going on in the world, and striving to improve it.
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Doug Wasowski
Copywriter
Doug’s strong suit is developing creative ideas for ads, television/radio campaigns, direct mail, promotions and interactive media. He has a knack for coming up with concepts that are both targeted and spontaneous, because ultimately, the viewer spends a finite amount of time on a client’s message—especially in the online world.
Prior to arriving in Nova Scotia, Doug worked for several agencies in the New York / New Jersey area, with projects for CitiBank, AT&T, Xerox, Roche Pharmaceuticals, Coldwell Banker, Coca-Cola and Bell South. Over the past 8 years, he has assisted numerous clients in the Halifax region, most notably Farmers Dairy, NSCC, Stright-MacKay and Dalhousie University.
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Giles Crouch
Social Media Analyst and Consultant
Giles has been in marketing communications for nearly twenty years and technology sales for five years prior to that. For the past 12 years he has been deeply involved with the Web, starting and selling two “.com” companies as well as working in senior management when going through an acquisition by AOL/Time Warner.
He has developed and executed communications and marketing programs across North America and Europe and has experience with the Asian and southern African markets. This international experience working with public relations and marketing agencies coupled with extensive Web experience ensures clients have a viable solution.
Working in the web across multiple industries and in medical devices for two years, he brings broad cross-industry experience to the table. Clients always benefit from deeply focused experience that runs broadly across multiple industries. Such insights bring innovative solutions that are meaningful and can deliver results.
MediaBadger and its parent company, Intevix, have built a strong list of clients with a wide range of projects including many social media endeavors. Here is a partial list of his clients;
Royal Bank of Scotland, Deutsche Post, Makita Tools, Nova Scotia Government, IWK Foundation, Polycorp, Nova Communications, Bide-A-While, Global Business jkCoalition on HIV, Atlantis Realty, Exit Realty St. John, W.C.L. Baul Insurance, UC Press at Berkeley, Linear Gold, EasyJet, Ineos, PetroCanada.