Posted On February 15th, 2009 Author Kyle Racki
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Headspace has grown rapidly since its launch and has recently taken on several exciting new clients including the Tourism Industry Association of PEI, The Municipality of the District of Lunenburg, The Cabot Trail Working Association and the Antigonish Regional Development Agency.
The Tourism Industry Association of PEI has recently awarded the Anne of Green Gables tourism brand on-line marketing contract to Headspace. Realizing the world wide iconic reach of the character of Anne of Green Gables, TIAPEI would like to leverage the power of the internet as a marketing tool to communicate this unique and inspirational product.
In addition to building the worlds #1 ‘all things Anne’ web portal, Headspace has been hired to also develop a holistic on-line marketing strategy, using the internet to its fullest potential with elements such as a social marketing analysis and strategy, search engine optimization, search engine marketing, and podcasts.
Headspace Design is also presently engaged in several projects with The Municipality of the District of Lunenburg (MODL) including; brand strategy, design and development of two websites (tourism and economic development), advertising campaigns and itinerary development.
The first task at hand is the development of an MODL tourism brand that reflects the region’s cultural diversity and authenticity, and the development of a tourism website that provides an interactive online experience. MODL has an excellent base of tourism-related assets and resources that are being developed to accommodate growing provincial and regional market demands for particular tourism products and experiences, including shorter “get-away” vacations, destinations that are safe, clean and green, and products that maintain environmental values.
Headspace’s copywriting, design and layout expertise is put to the test with an exciting new project with the Cabot Trail Working Association (CTWA). The CTWA recently developed a signage strategy and has engaged Headspace to deploy this strategy by creating content and laying out 25 interpretive and orientation panels throughout the Cabot Trail.
The Antigonish Regional Development Authority (ARDA) has awarded the contract for the design and development of their new web presence and on-line strategy to Headspace. ARDA’s mandate is to promote and advance the Antigonish Region to the world by developing and facilitating initiatives through partnerships with stake- holders, ranging from the private sector to local and regional government. The ARDA has hired headspace to leverage the power of the internet as a tool to communicate this unique and inspirational region to the world.
All of this is just a sampling of some of the exciting things happening on our end. Stay tuned for more info, and even a new site design in the spring.
Posted On January 2nd, 2009 Author Kyle Racki
Filed Under Headspace News, 0
Well, it’s the start of a new year, and as always, with growth brings change. Headspace has been very busy lately, with no doubt due to having Kevin join as a partner in the company. We’ve been off doing different things, including partnering with other companies to provide Flash and PHP/MySQL development, and as always, offering full service needs to our own clients, everything from branding and print to web design/development, writing, SEO and marketing.
The reason I am writing this post is to inform my readers that because of the growth in the company, I am less likely to be able to keep up to date on blog posts—not that I’ve been doing a stellar job anyway—my posts have been few and far between.
The purpose of this blog has always been to keep business owners, marketers and website owners up to date on what is going on the world of web marketing and design, and since I rarely have time to write original content, I am going to be using content from other websites. While this may come across as a cheap and easy way to create consistent posts, I really do believe that this will assist those who don’t design or build websites full time to get up-to-date information on what’s happening.
I will still write original content on a monthly basis, in addition to just general Headspace news and events, with the hopes that coupled with compelling and fresh content on other websites, Headspace can be a place where our clients, prospects and friends can visit to get a high level glimpse of what’s happening in the industry.
Let me know if you have any thoughts and suggestions on content that should be covered. Thanks for all of your continued support, we wish our clients and friends (and often they’re the same) all the best. Here’s to a great 2009.
Posted On November 7th, 2008 Author Kyle Racki
Filed Under Headspace News, 0
Headspace officially has a partner; Kevin Springer, a USA-native, has signed on as a principal in the company.
Kevin’s entrepreneurial experience hails back many years. From owning his own hip and happening bar in Maine, to starting up a successful, “save the manatee”-themed coffee with a cause—his clients ranged from small specialty shops throughout the south to large companies such as SeaWorld in Orlando. Kevin also worked for local interactive agencies, helping their clients achieve online success.
Kevin knows business. Add to that, he knows marketing and understands people, and he is passionate about digging deep to help other businesses succeed, even when it doesn’t always directly benefit him. Because of this personal philosophy, Kevin believes in holistic, ROI-based marketing, not just going after awards. It’s this unique approach, as well as his complimentary skill-set to my own that will add tremendous value to Headspace.
I am excited to team up with him as we expand our company, and continually service our clients better.
Posted On October 16th, 2008 Author Kyle Racki
Filed Under Headspace News, 0
This year, Headspace reaped the rewards of hard work in many ways.
One of those ways was when we were given an award of merit at the 2008 Ice Awards. Out of the many Atlantic Canadian design, marketing and advertising professionals who submitted, our packaging design for Saskatechewan food company, Mucci Pucci was one of the projects considered worthy.
We were extremely proud of the work when it was created earlier this year, and to receive such an honor is just gravy on the kibbles(Sorry, I’ll quit with the annoying dog puns). Our original intent with Mucci Pucci was to appeal to metro dog-owners who don’t think twice before spoiling their pooches. The high-end, yet fun design strategy paid off, and Darryl and Melody Anderson have been selling out every week since.
Thanks to the judges, as well as the others who work hard to recognize talent in Atlantic Canada through the prestigious awards. Also, congratulations to all the other agencies, firms and freelancers who had their work awarded.
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